Brenda E. Joyner

Assistant Provost for Teaching, Learning, and Faculty Development; The Chase Minority Entrepreneurship Distinguished Professor and Associate Professor of Management

Address: 6363 St. Charles Avenue
New Orleans, LA 70118
Phone: (504)865-2476
Fax: (504)865-3851
Email: bjoyner@loyno.edu
Office: Marquette 242

• Education
• Academic/Industry Experience
• Research Interests
• Publications
• Personal Information
• Faculty Focus in Loyola Today Magazine

Education

• The University of Georgia, Athens, Georgia. Ph.D. in Business Administration, Major in Strategic Management and Entrepreneurship. Dissertation: "Key Tasks and Behaviors of Founding Entrepreneurs During New Venture Creation and Development". October 1995.
• Emory University, Atlanta, Georgia. Master of Business Administration, Major in Marketing. May 1987.
• Virginia Commonwealth University, Richmond, Virginia. Bachelor of Science in Business Administration and Management, Major in Finance. December 1983.

Academic/Industry Experience

ACADEMIC EXPERIENCE:

• Loyola University New Orleans (August 2005 – Present). Associate Provost for Teaching, Learning and Faculty Development; Chase Minority Entrepreneurship Distinguished Professor of Management. Following offices report to Assistant Provost position:  Center for International Education, Office of Grants and Research, Office of Graduate Education, Office for Nontraditional Students, Women’s Studies, and Whelan Child Care Center.  Initiatives currently underway include (1) development of Online Segment for all existing courses as part of overall disaster preparedness effort, (2) implementation and oversight of SACS Quality Enhancement Plan, (3) development of new Academic Resource Center to coordinate and centralize services for students.  Accomplishments while in this position include working from Houston to reopen the university campus in the wake of Hurricane Katrina, participating in the restructuring of the Academic Affairs Division of the university to move forward in a post-Katrina environment, chairing development of Quality Enhancement Plan that was approved by SACS without any changes in March 2006, and training of numerous faculty to move courses online before beginning of AY 2006-07.  Huge variety of tasks has been accomplished to keep university functioning in the aftermath of natural disaster.
• Loyola University New Orleans (August 1994 – August 2005). Professor of Management; Stanford H. Rosenthal Distinguished Professor of Risk, Insurance and Entrepreneurship. Classes taught at the undergraduate level include Business Policy & Strategy, Small and New Venture Development, Business Plan Development, Management and Organizational Behavior, Strategy and the Environment, and Contemporary Managerial Decision-Making. Classes taught at the graduate level include Individual and Corporate Entrepreneurship, Leadership and Personal Relations, Corporate Strategy and the Environment, Business Policy and Strategy (MBA capstone), and Strategic Quality Management (capstone for Master of Quality Management program). International classes taught include Leadership in a Global Environment and The Economic and Financial Integration of Europe during annual Summer Study Abroad programs in Louvain-la-neuve , Belgium .
  • (August 2004 – 2005). Associate Dean , College of Business Administration . Responsible for graduate programs, international student exchange and study abroad programs. Duties include providing academic leadership for the MBA program by chairing the MBA Curriculum Committee and the MBA Admissions and Policy Committee. Other duties are coordinating the advising of MBA students, providing assessment oversight for the MBA program, working with the Coordinator of Graduate Programs in advertising and recruiting students for the MBA program, and representing the College's MBA program at Loyola's Graduate Council and JEBNET. International program duties include coordinating course offerings and enrollment in study abroad programs, developing new study abroad options for students, enhancing the assessment program for study abroad and semester exchange programs, and coordinating programs with partner schools.
  • (August 2003-2004) University Ombudsperson . Assisted staff and faculty in finding assistance for issues not otherwise handled by the university
  • (August 1998 – August 2003). Area Chair-Management. Management area included twelve faculty members from Management, International Business, and Legal Studies. Performed faculty evaluations; conducted course and curriculum reviews; led planning and scheduling; coordinated all administrative requirements for the area.
• University of Wollongong (Jan. 1994 - July 1994) Visiting Lecturer, Department of Management, Wollongong, Australia. Taught MBA class in Competitive Analysis & Strategy to a class of fifty-three students representing thirteen different countries. Lectured in Management for Professionals, a class primarily for engineering students which was designed in conjunction with the College of Engineering.
• University of Georgia (1989-92) Graduate Instructor, Department of Management. Taught undergraduate level courses in Principles of Management, Organizational Behavior, and Strategic Management.

BUSINESS EXPERIENCE:

• Wachovia Bank of Georgia (1987-1989), Assistant Vice President. Private banker to high-income, high-net worth individuals. Originated loans, structured investments, set up new venture financing, mortgages, international transactions. Clients included executive officers of large firms, successful entrepreneurs, and other professionals. Atlanta, Georgia.
• Square D Company (1985-1986) Credits and Returns Coordinator. Southeastern Headquarters. Checked validity of requests for credit/return and traced discrepancies to point of origin as part of total quality program within the organization. Administered customer rebate program, conducted training. Atlanta, Georgia.
• Wheat, First Securities, Inc. (1984-1985) Sales Assistant to Vice President of Institutional Sales. Administrative Assistant to Chief Financial Officer during period of divestiture of mortgage subsidiary and reorganization of finance area. Richmond, Virginia.
• Central Builders, Inc. (1964-1972) Office Manager. Developed program for OSHA compliance. Prepared competitive bids for utility construction projects. Directed project cost accounting, payroll, purchasing and expediting, insurance programs, and office personnel. Coordinated work on government contracts with local, state, and federal agencies. Worked with organization from startup through the first eight years of development. Rocky Mount, North Carolina.

JOINT ACADEMIC/BUSINESS ACTIVITIES:

• Team Leader, Family Business Project - Strengthening Louisiana 's Internationalization Efforts in a New World of Uncertainty and Risk (2002-04). Funded by U.S. Department of Education. Consortium of the College of Business Administration and New Orleans business partners including the World Trade Center of New Orleans and MetroVision Economic Development Partnership. Project goal was to strengthen the International Business programs of the College through academic alliances, enhanced educational programs, and research initiatives. Focus was on strategies to reverse the negative impact of environmental forces and profit from favorable emerging opportunities in the region.
• Certificate Program in Music Business Entrepreneurship (2001-02). One of team that wrote proposal which was awarded $50,000 entrepreneurship grant from Coleman Foundation. Participated as instructor in filmed classes and development of written materials that accompanied course. This is a new program that is currently being readied for offering to individuals in the music business in the U.S.
• Project Leader, Banking Reform - Venture Capital Analysis. Louisiana Alliance/Programa Presidencial de Inversion (Alianzas) (2000-02). Member in consortium of Louisiana universities that participated in USAID project coordinated through MetroVision of New Orleans. The objectives of the venture capital component of the project were: (1) provide an analysis of the extent to which venture capital is available to entrepreneurs in Honduras , (2) identify impediments to new entrepreneurial ventures and growing firms, and (3) make recommendations that would result in additional funding for new ventures and growing ventures.
• Director, Globalization of Small Businesses in the Oil and Gas Industry (1997). Workshop funded by Louisiana Education Quality SF Small Business Internationalization Grant. Representatives of the major oil producers, successful entrepreneurs in oil and gas service companies, and professionals working with small businesses servicing the oil and gas industry joined to present a one day workshop for firms seeking support and information on globalization. May 1997.
• Leader, Task Force for Small Business Internationalization (1995). One of five task forces that made up the Louisiana-Mexico Business Partnership Program for Research and Leadership Development. Project funded by the United States Department of Education to strengthen both (1) business opportunities with Mexico within the North American Free Trade Agreement (NAFTA) and (2) international business programs of higher education. First, an executive seminar for academic, public and private leaders was presented during the three weeks leading up to the Alianzas conference in April, 1995. Second, the Alianzas conference, where several hundred participants from government, business, and education in Latin America and the United States joined to explore opportunities presented by NAFTA, was held at the World Trade Center in New Orleans.
• NationsBank (1992). Developed proprietary strategic management case and other materials for use in executive development training sessions, Fall 1991 - Spring 1992.

Research Interests

FUNDED RESEARCH:

• "Inbound Technology Transfer to Louisiana Firms: Development of Conceptual Frameworks for Teaching International Strategy Implementation and Public Policy Recommendations", with five other members of the Loyola University New Orleans College of Business Administration faculty. Study of inbound technology transfer. Results of study will include journal articles, teaching tools, and public policy recommendations for state and local organizations. Funded by the Louisiana State Board of Regents. Project began in June 1999 and will continue through December, 2000.
• "Corporate Environmental Policies: A Pilot Study," Cecily A. Raiborn and Brenda E. Joyner. Study of corporate policy with respect to environmental management. Research on environmental management systems and ISO 14000 certification programs. Funded by Loyola University New Orleans Research Grant for academic year 1999-2000. Scheduled completion December, 2000.
• "Success for Oil Industry Service Companies during a Decade of Change," Joseph Ganitsky, Brenda E. Joyner, and Jing Li. Industry-specific study to identify key success factors for oil industry service firms going public during the period 1986-1996. Partially funded by grant from USDOE, 1997. Database developed from IPOs continues to provide data for publications.
• "Professional Divers of New Orleans: A Case Study" Personal interviews and library research on the company and other service companies within the oil and gas industry. This case was completed in conjunction with a technical note on underwater diving written by a graduate student under my direction. Funded by State of Louisiana Education Quality Fund grant for Small Business Internationalization, 1997.
• "Areas of Special Concern for Women Starting New Ventures," Brenda E. Joyner, Deborah Walker and Cecily Raiborn. Research on criteria used by female entrepreneurs to identify and evaluate new venture opportunities. Resulted in two published papers. Jan. 1996 - July 1997. Funded by Loyola University Research Grant.
• "The State of Entrepreneurship in Louisiana," Michael Pearson and Brenda E. Joyner. Large scale survey of entrepreneurs within Louisiana to ascertain the composition of entrepreneurial activity in the region. Identification of educational needs was focus of the study. Data from this survey has been used in design of entrepreneurial education program at Loyola University. Funded by Loyola University Research Grant, Spring 1996.

DIRECTED RESEARCH PROJECTS:

• "Carmel in the Central Business District - Non-Profit Business Planning", by Paul Jenny, Tammy Angelety, Kristin Jochem, and Jim Rimetich. Directed graduate students in performing a feasibility analysis and developing a business plan for day-care center that provides services for lower income families who work in the central business district of New Orleans. (1999).
• "Underwater Diving: The Offshore Oil and Gas Industry Segment" - Technical Note by Gregory A. Hardiman. Directed industry research by Graduate Research Assistant as part of Small Business Internationalization grant from LEQSF. (1997)
• "Feasibility Analysis - St. Tammany Performing Arts Center" by Allyson Giese, Patrick Hammergren, Shalonda Johns, and Andre Savoie. Directed graduate students in performing feasibility analysis for development of activities complex for the performing arts and general entertainment in St. Tammy Parish, Louisiana. Performed as public service to community. (1997)

Publications, Proceedings, and Papers

• "Management caveats for measuring and assessing public responsibility performance" , Brenda E. Joyner and Cecily A. Raiborn. Business Horizons , volume 48, Issue 6, November-December 2005. Pages 525-533.   This article presents fourteen caveats in a checklist for managers to use as they go through the process of measuring, assessing, and communicating efforts in the areas of environmentalism, social accountability, employee health and safety, and ethics.
• “Leadership and Communication: A Multiple-Perspective Study of Best Practices”, Michelle Kirtley Johnston and Brenda E. Joyner. Journal of Organizational Culture, Communications and Conflict (Forthcoming, 2006). Study of a highly successful leader that focuses on her practices both as a leader and as a member of the organizational team.
• “How to Be a Good Global Communicator”, Cecily Raiborn, Dinah Payne and Brenda Joyner. Journal of Corporate Accounting & Finance, volume 16, no. 6. September/October, 2005. Cultural and procedural issues when communicating in a global business environment.
• “Evaluating Lawyer Service Quality in Chapter 7 Bankruptcies: The Case of Small Professional Businesses”, Todd Starr Palmer , Syed Saad Andaleeb and Brenda E. Joyner. Journal of Small Business Strategy. (Forthcoming, 2006). Study examines ways clients evaluate their lawyers.
• “Assessing Business Performance: Two Models for Environmental Information”, Cecily A. Raiborn and Brenda E. Joyner. International Journal of Business Performance Management. (Vol.6, No.2, 2004). Develops two models for use in assessing public responsibility performance of firms in areas of environmental responsibility, social responsibility, employee health and safety, and ethics.
• “Substantiate Environmental Practice through Environmental Reporting, Mission and Strategy”, Cecily A. Raiborn and Brenda E. Joyner. In Environmental Disclosure Practices and Financial Performance (2004); refereed monograph. Edited by Khondkar E. Karim and Robert W. Rutledge. Praeger Publishers: Westport , CT. Presents some initial survey results on corporate environmental reporting and provides suggestions for development of organizational policy to further integrate environmental efforts with corporate strategy.
• "Organizational Learning During International Technology Transfer", Brenda E. Joyner and Marina Onken. International Business and Economics Research Journal . July, 2004, Vol. 3, No. 7. Focuses upon the steps of the technology transfer process and the role of organizational learning in facilitating this process.
• "Ev olution and implementation: A study of values, business ethics and corporate social responsibility" , Dinah Payne and Brenda E. Joyne r. Journal of Business Ethics . December 2002, Vol. 41, No. 2. This study defines and traces the emergence and evolution within the business literature of the concepts of values, business ethics and corporate social responsibility.
• "Building Values, Business Ethics and Corporate Social Responsibility into the Developing Organization", Brenda E. Joyner, Dinah Payne, and Cecily A. Raiborn. Journal of Developmental Entrepreneurship. (Forthcoming, March 2002).
• "Evolution and implementation: A study of values, businessethics and corporate social responsibility", Dinah Payne and Brenda E. Joyner. Journal of Business Ethics. (Forthcoming, 2002).
• "China: Going for the Gold, Silver, Bronze … Green?", Cecily Raibornand Brenda E. Joyner. Business Forum. (Forthcoming, 2001).
• "Communication Technology in International Technology Transfer: Breaking Time and Cost Barriers", Brenda E. Joyner and Marina Onken. American Business Review. (Forthcoming, 2001)
• "Building Quality into Corporate Goals: Selling the Issue to Top Management", Jesse Barfield, Caroline Fisher and Brenda Joyner. Journal of Innovative Management. (Fall 2001).
• Aligning Professional and Marketing Attributes in Small Professional Businesses: Client Evaluation of Lawyer Service Quality in Chapter 7 Bankruptcies, Todd Starr Palmer, Syed Saad Andaleeb and Brenda E. Joyner. Journal of Small Business Strategy. (Spring 2001).
• "Building Sustainable Development: How Should Business & Society Respond?" Dinah Payne, Brenda E. Joyner and Jerry W. Dauterive. Global Outlook. (Winter 2000). A synthesis of major themes and ideas in the area of sustainable development. Business responses to problems associated with sustainable development are analyzed and presented.
• "Effects of Accounting Information Systems on Organizational Memory, Decision-making and Downsizing", Brenda E. Joyner, Robert Glover and Donald Dozier. Business Journal. Spring 2000. Contributions of accounting information systems in decision-making.
• "Female Entrepreneurship and the Market Process: Gender Based Public Policy Considerations," Deborah L. Walker and Brenda E. Joyner. Journal of Developmental Entrepreneurship. Vol. 4, No. 2, Fall/Winter 1999. Evaluation of public programs targeting assistance to women entrepreneurs.
• "ISO 14000 and the Bottom Line," Brenda E. Joyner, Cecily Raiborn and James Logan. Quality Progress. November, 1999. Discussion of the use of environmental management systems to achieve competitive advantage in an industry.
• "An Opportunity Cost Evaluation of Small Business Assistance Programs ", with Deborah L. Walker. Journal of Business and Economic Perspectives, Vol. XXVII, No. 1, Fall/Winter 1998. Discussion of economic factors to be considered when evaluating success of SBA assistance programs.
• "Internationalization of Louisiana’s Small and Entrepreneurial Companies in Food Processing and Servicing the Oil and Gas Industry", with Joseph Ganitsky, Michael Pearson, and Deborah Walker. Selected cases and technical notes. September 1997. Loyola University New Orleans In-house Publication.
• "The Entrepreneurial Environment for Immigrants: When Support Systems are Fragmented", (with Joseph Ganitsky). Proceedings of the Eighth ENDEC World Conference on Entrepreneurship. August 1997, Los Angeles, CA. Identifies possible reasons for lackluster entrepreneurial performance of some immigrant enclaves.
• "Integrating ISO 14000: Strategic and Operational Issues", with Cecily Raiborn. Proceedings of the New England Business Administration Association Annual Meeting, November 1997. Integrating ISO 14000 series which sets an international standard for environmental management systems into the strategic planning process in order to promote a strong, proactive environmental policy.
• "Accounting Systems as a Basis for Organizational Learning", with Robert Glover and Donald Dozier. Proceedings of the New England Business Administration Association Annual Meeting, November 1997. Discussion of the role of accounting systems for acquisition, evaluation, and dissemination of organizational information. The role of such systems in maintaining organizational memory.
• "Developing Systems that Facilitate Organizational Learning: Examples of Successful New Venture Development", with Charles W. Hofer. Frontiers of Entrepreneurship Research 1994, (1995). Center for Entrepreneurial Studies, Babson College:Babson Park, MA. Identifies actions taken by successful new ventures to institute systems that facilitate individual and organizational learning.
• "The Gestation Stage: Identification, Evaluation and Development of Opportunities for New Venture Creation", Proceedings of the Fifth ENDEC World Conference on Entrepreneurship, July 1994, Singapore, (with Kenneth C. Robinson). Explores the entrepreneurial processes of identification and evaluation of opportunities for new venture creation. Five primary factors and two secondary factors leading to the decision to create ventures are identified.
• "The Key Tasks of Successful New Venture Creation and Development", Proceedings of the National Meeting of the United States Association for Small Business and Entrepreneurship, October 1992 (with Charles W. Hofer). Ten essential tasks of successful new venture creation and development, synthesized from prior research, are empirically confirmed. Two additional essential tasks of new venture startup and development are identified and described.

PAPERS AND PRESENTATIONS:

• “Organizational Learning During International Technology Transfer” , Marina Onken and Brenda E. Joyner. Presented at the European Applied Business Research Conference held in Rothenburg , Germany , June 2002. Track Best Paper Award .
• “Combining Data Systems and Oral History to Build Organizational Memory in Family Owned Firms”, Robert I. Glover, Brenda E. Joyner, and Karen Arnold. Presented at ANZAM/IFSAM 2002 World Congress held at Gold Coast , Queensland , Australia , July 2002. Track Best Paper Award .
• "Successful Entrepreneurs: A Study of Ethical Choices and Underlying Values" , Dinah Payne and Brenda E. Joyner. Presented at the Global Conference on Business and Management, Paris , France , July 2002.
• "The Relationship between Financial Reforms and SME Expansion in Central America " , Ron Christner and Brenda E. Joyner. Presented at the Global Business and Technology Association Conference, Rome , Italy , June 2002.
• "Communication Technology in International Technology Transfer: Breaking Time and Cost Barriers", Brenda E. Joyner and Marina Onken. Presented at the Academy of Management meeting, August 2000, in Toronto, Canada.
• "Aligning Professional and Marketing Attributes in Small Professional Businesses: Client Evaluation of Lawyer Service Quality in Chapter 7 Bankruptcies", Todd Starr Palmer, Syed Saad Andaleeb and Brenda E. Joyner. Presented at the National Meeting of the United States Association of Small Business and Entrepreneurship (USASBE) in San Antonio, March, 2000.
• "Building Values, Business Ethics and Corporate Social Responsibility into the Developing Organization", Brenda E. Joyner, Dinah Payne and Kenneth C. Robinson. Presented at the Australia-New Zealand Academy of Management Conference in Hobart, Tasmania, December 1999.
• "Information Needs of Retail Entrepreneurs: Empirical findings from Louisiana," Michael M. Pearson and Brenda E. Joyner. Presented at Rural Retail Symposium, June 1999, Salt Lake City, Utah.
• "ISO 14000: A Foundation for Sustainable Competitive Advantage", Cecily Raiborn, Brenda E. Joyner and James Logan. Presented at 1998 Asian-Pacific Conference on International Accounting Issues in Hawaii, October, 1998.
• "The Entrepreneurial Environment for Immigrants: When Support Systems are Fragmented", with Joseph Ganitsky. Presented at Eighth ENDEC World Conference on Entrepreneurship, August 1997, Los Angeles, CA.
• "Integrating ISO 14000: Strategic and Operational Issues", with Cecily Raiborn. Presented at New England Business Administration Association Annual Meeting, November 1997.
• "Accounting Systems as a Basis for Organizational Learning", with Robert Glover and Donald Dozier. Presented at New England Business Administration Association Annual Meeting, November 1997.
• "Entrepreneurship and the Market Process: Sex-Based Public Policy Considerations", with Deborah L. Walker. Analysis of impact of SBA programs on women business owners. Presented at the Southern Economic Association meeting, November, 1996, New Orleans, LA.
• "Developing an Agenda for Research on Female Entrepreneurs and Public Policy", with Deborah L. Walker. Analysis of current public policy in support of female entrepreneurs starting new ventures. Presented at Southern Economic Association meeting, November 1995, New Orleans, LA.
• "Developing Systems that Facilitate Organizational Learning: Examples of Successful New Venture Development", with Charles W. Hofer. Presented at the Babson College-Kauffman Foundation Entrepreneurship Research Conference, June 1994.
• "The Key Tasks of Successful New Venture Creation and Development", with Charles W. Hofer. Presented at the National Meeting of the United States Association of Small Business and Entrepreneurship (USASBE), October 1992.
• "Corporate Social Responsibility, Business Ethics and Social Values in the Field of Strategic Management: An Historical Perspective", with Kenneth C. Robinson. A study of the emergence and development, during the last four decades, of corporate social responsibility, business ethics and values as concepts which must be considered by managers in the formulation and implementation of strategy. Presented at 1993 Georgia Conference on Strategy, April, 1993.
• "Stakeholder Management Capability: An Empirical Study of Public Utilities", with William A. Sodeman and Mark Starik. An empirical study of the development of stakeholder management capability within public utilities and its effect on financial performance. Presented at 1992 Georgia Conference on Strategy, April 1992.

BOOKS IN PROGRESS:

• Work of the Entrepreneur, with Charles W. Hofer. The key tasks of new venture creation and development and how they have been accomplished by a group of highly successful entrepreneurs. Topics include assessing entrepreneurial opportunity, achieving fit through strategy, building venture architecture, managing for growth, and reaping the rewards of venturing. Business practitioner book targeted to individuals wanting to start and build high potential new ventures.
• Global Startups, with Joseph Ganitsky. Topics include building global venture teams, bridging cultural differences, securing resources, finding financing, managing diverse human resources, identifying and exploiting the global value chain. Textbook targeted to graduate academic classes in both international and entrepreneurship programs.

Personal

HONORS AND AWARDS

• Certificate of Distinction for Excellence in Research in Entrepreneurship and Independent Business, given by the Academy of Management and the National Federation for Independent Businesses at the annual meeting of the Academy of Management, August 1997, for dissertation, "Key Tasks and Behaviors of Founding Entrepreneurs During New Venture Creation and Development". Judges included academics in the area of Entrepreneurship and New Venture Development from some of the most successful entrepreneurship programs in the nation along with top executives of independent businesses.
• Outstanding Research Award 1999-2000. Awarded each year by the faculty of the College of Business Administration, Loyola University New Orleans, to the faculty member who has excelled most in the area of research during the year.
• Top Gun Graduate Faculty Award 2000. Awarded each year by members of the MBA Association for individual faculty member exhibiting excellence in teaching and service to the MBA program during the academic year.