Carmen Sunda
Assistant Professor of Marketing and Interim Director of the Small Business Development Center
Address: 6363
St. Charles Avenue, Box 15
New Orleans, LA 70118
Phone: (504)864-7020
Fax: (504)864-7970
Email:
cfsunda@loyno.edu
Faculty Office: Miller 354
SBDC: (504)864-7942
Education
- Master of Business Administration – University of New Orleans, New Orleans, LA. (1984).
- Bachelor of Arts
- Western Michigan University, Kalamazoo, MI. (1977)
Psychology major, Business minor.
Academic/Industry Experience
- Owner – SunMar (1985 to
present) – Marketing and project management services for businesses.
Services and areas of expertise include:
- Strategic Marketing Action Plans
- Sales Management/Marketing Management
- Direct Marketing Strategies
- Business-to-Business Marketing
- Advertising and Promotional Plans
- Market Research/Feasibility Studies
- Customer Satisfaction Surveys
- Mystery Shopping Service
- Training and Educational Services
- University of New Orleans – College of Business, Marketing and Management Departments (1989-present) Adjunct instructor. Principles of Marketing, Personal Selling, Promotions Management, Advertising, Direct Marketing Management, Sales Management, Business-to-Business Marketing, Consumer Behavior, Franchising, Oral Communications and Written Communications.
- Loyola University – College of Business, Marketing Department. (1989-1991, & 2002 – present) Assistant Professor. Personal Selling, Basic Marketing, Retail Management and Promotions Strategy.
- Marketing Director – Kentwood Spring Water. (1989) Responsible for developing and implementing the overall marketing & public relations plans for the company’s eight markets. Designed and implemented customer satisfaction programs.
- Marketing & Communications Director – SpeeDee Oil Change & Tune-Up. (1988) New Orleans based nationally franchised company. Managed and coordinated national marketing and advertising activities; developed and implemented retail marketing and advertising strategies. Wrote and produced the company’s operations and marketing manuals. SpeeDee was also a long time SunMar client, marketing services were provided on a contractual basis for a number of years.
- Business Enterprise Coordinator – City of New Orleans Office of Economic Development. (1982-1984) Provided business consulting services and assistance to business owners. Marketed and promoted the business aspects of the city to new and established companies and assisted in the industrial recruitment process. Researched and drafted economic development strategies presented to the Mayor.
Creativity - Selected Projects
- Developed a national customer service satisfaction program for collision and auto repair centers – Satisfaction Level, LLC. Satisfaction Level’s CSI program is currently used by many shops throughout Louisiana and is designed to provide numerous benefits to shop owners, including increased customer loyalty, high employee morale, improved operational efficiency and a credible sales and marketing tool.
- Wrote and published the National Operations and Marketing Manuals for SpeeDee Oil Change and Tune-Up, a New Orleans based national franchise. Publications were touted as the "best in the system" by outside franchising experts.
- Created and developed marketing plan\financial packages that resulted in successful funding of business start-up and expansions for EVE’s MARKET and A CHILD’s DREAM, INC. Researched and developed a feasibility study and strategic marketing plan for CAMELLIEA TEA COMPANY, a direct marketer of tea and related products, which resulted in the ability to obtain funding. First quarter results exceeded projections by 200%.
- Conducted audience research for H-TV, an independent TV station in Houma, La. Survey studies were designed to provide satisfaction ratings for current programming and obtain opinions from viewers on programming needs and station improvements. Results from 2nd follow-up study provided useful comparison data for station owner.
- Researched the educational needs of New Orleans based businesses and industry leaders through a series of focus groups designed to determine how the UNIVERSITY OF NEW ORLEANS METROPOLITAN COLLEGE could increase and implement innovative ways to meet the changing educational needs of businesses.
- Developed a strategic marketing plan for the UNIVERSITY OF NEW ORLEANS COLLEGE OF BUSINESS to improve and innovate the overall marketing, positioning and image of the college, to increase business student retention and to create targeted strategies for business student recruitment. One of the many results of the plan was the creation of new courses to meet the changing needs of businesses and students.
- Researched the college admission decision process of entering freshmen for the UNIVERISTY OF NEW ORLEANS through a series of eight focus groups. Project was designed to determine the current image and positioning of the university and how the university could improve their recruitment process. One unexpected benefit from the focus groups was a student evaluation of the freshmen orientation process, which resulted in improvements to orientation and in particular, the course registration process.
- Created a strategic direction for the NEW ORLEANS PUBLIC SCHOOL’s SCHOOL-TO-CAREER INITIATIVE MOVEMENT. The focus of the project was to provide the most effective use of available resources in implementing School-to- Career and to develop an increased positive awareness among all constituents.
- Designed and implemented direct marketing action plans for a number of small businesses including HILBERT’S COLLISION CENTER, T.J.’S CARNIVAL & SUPPLIES, FRADELLA’S COLLISION CENTERS, INC., AND CUTZ & COLOR SALON & SPA. Plans provided a consistent and organized system to improve customer service and customer loyalty, resulting in increased business from current client base. Fradella’s is also a 1993 Chamber Small Business Champion.
- Provided SOUTHERN PRECISION expertise on the company’s marketing strategy including the design and production of a corporate brochure. The brochure provided the pictorial credibility and quality image the company needed to "sell" their services to an international market. (1990 SBA Small Business Champion).
- Created a polished corporate image for LABORATORY TECHNOLOGIES, INC. This included a corporate newsletter in three languages which provided an important public relations and direct marketing tool in increasing business opportunities in foreign markets.
- Created an image and identity for DIVORCE, INC., (a family law firm), implementing a promotional plan to create a niche in family law services, including collateral for print, broadcast (TV and radio) and outdoor.
