Michael M. Pearson, Ph.D.

Chase/Francis C. Doyle Distinguished Professor of Marketing

Address: 6363 St. Charles Avenue, Box 15
New Orleans, LA 70118
Phone: (504)864-7938
Fax: (504)864-7970
Email: pearson@loyno.edu
Office: Miller 349

• Education
• Academic/Industry Experience
• Teaching
• Research

Education

• Ph.D. 1971 University of Colorado - Boulder
  (Marketing, Administrative Policy, Management Science)
• M.B.A. 1968 University of Colorado - Boulder
  (Marketing)
• B.A. 1965 Gustavus Adolphus College
  (Economics) St. Peter, Minnesota

Academic/Industry Experience

Academic Positions

• Chase/Francis C. Doyle Distinguished Professor, 2005-present.
• Visiting Senior Lecturer, Lincoln University, Canterbury, New Zealand, Spring 2003.
• Stanford H. Rosenthal Endowed Professorship (1999 – 2002)
• Professor of Marketing, Loyola University New Orleans, 1995-present.
• Visiting Professor of Marketing, Loyola University New Orleans, 1994-95.
• Professor of Marketing, Bowling Green State University, 1981-1994.
• Visiting Professor of Marketing, University of Hawaii, Hilo, 1982 fall semester.
• Associate Professor of Marketing, Bowling Green State University, 1974-81.
• Assistant Professor of Marketing, Bowling Green State University, 1971-74.

Non-academic Positions

• Assistant Manager and Vice President, Sunbreak, Inc., Ellsworth, Wisconsin. Sunbreak, Inc. was a family-owned food processing business, 1965-1967.
• Other consulting and work experience in retailing (grocery, apparel, restaurant, hardware, liquor, printing), distribution (grocery, beer, office products, medical supplies, chemical, construction), services (banking, environmental, real estate, land title, education, hospital, athletic, cultural), manufacturing (packaging, food, chemical), and governmental agencies (personnel, customer service, recycling management and entrepreneurship training).

Teaching

Teaching Interests

• Retailing
• Marketing Strategy
• New Product Development
• Sports Marketing
• Music Marketing

Research

Research Interests

• The use of student group exercises (retailing, marketing, music business) in the classroom
• Spatial modeling with spreadsheets
• Retail entrepreneurship
• Music industry studies

Recent Articles

• Michael M. Pearson, John W. Barnes and Marina H. Onken. “Development of a Computerized In-Basket Exercise for the Classroom: A Sales Management Example.” Journal of Marketing Education. (Forthcoming.)
• Michael M. Pearson and Kimball P. Marshall. "Pricing over Alternative Distribution Channels: A Spreadsheet-based Student Assignment and Classroom Exercise." Journal of Marketing Channels. (Forthcoming.)
• Michael M. Pearson, Caroline M. Fisher, Jerry R. Goolsby and Marina H. Onken. “Using The Malcolm Baldrige National Quality Awards Program Criteria to Determine Business Practices that Differentiate Successful and Non-successful Bands.” Journal of the Music and Entertainment Industry Educators Association. 2005.
• Merritt, Nancy, William Redmond and Michael M. Pearson, “ Business Support of Government Intervention: Tire Dealers' Responses to Disposal Issues ” Journal of Nonprofit and Public Sector Marketing , 2004.
• Pearson, Michael M., and Lee Mundell, “Spreadsheet Modeling of Spatial Problems: A Classroom Exercise,” Decision Sciences Journal of Innovative Education, 2003. DSJIE Working Exercise
• Pearson, Michael M., Caroline Fisher, Lee Mundell, and John W. Barnes, “Spreadsheat Model for the Classroom: The Value of Position on the Web Page,” Journal of Internet Commerce, 2003 .
• Fisher, Caroline, Michael M. Pearson and John Barnes, “A Study of Strength of Relationship Between Music Groups and Their External Servive Providers: Impacts on Music Group Success,” Services Marketing Quarterly , 2002, Volume 24, Number 2.
• Pearson, Michael M., John W. Barnes and Scott Fredrickson, “Classroom Exercises for Music Merchandising: Comparing the Reaction of Music Students to Traditional Retailing Students,” Journal of the Music and Entertainment Industry Educators Association , (Spring 2002, Vol. 2, No. 1, pp. 28-59).
• Pearson, Michael M., Lee Mundell, Teri K. Henley and Jim Eiseman: "Spatial Modeling with Spreadsheets: Development of Four Advertising Layout Exercises for the Classroom," Journal of Advertising Education, April 2001.
  • JAE Working Exercises
  • JAE Article with Exhibits
• Fisher, Caroline, Michael M. Pearson and John Barnes, "Business Attitudes of Successful Music Groups," Journal of Hospitality and Leisure Marketing, Vol. 8, No. 1, 2001.
• Pearson, Michael M., and John Brockhoeft, "The Legal Foundations of a Retail Transaction: Contract Law and the Uniform Commercial Code," Marketing Education Review, Summer 2000, pp 29-36.
• Pearson, Michael M.; Caroline Fisher; William Redmond and Nancy Merritt; "The Roles of Price, Quality and Value-Added in Industrial Distributor Purchase Decisions," Journal of Marketing Channels, Vol. 7, No. 3, 2000.
• Pearson, Michael M., and Guy Gessner, "Transactional Segmentation to Slow Customer Defections," Marketing Management, Summer 1999, pp. 17-23.
• Pearson, Michael M., and Lee Mundell, "Spatial Modeling with Spreadsheets: The Evolution of a Store Layout Model for Classroom Use," with Lee Mundell, Marketing Education Review, Vol. 8, No. 2, Spring 1998.
  • Layout Version 2
  • Layout Version 3
• Rosenbloom, Bert; Rajiv Mehta; Trina Larsen and Michael M. Pearson; "Leadership Styles, Culture and Cooperation in Global Marketing Channels," Journal of Shopping Center Research, Fall-Winter 1997, Vol. 4, No. 2, pp. 95-116.

Recent Papers

• Michael M. Pearson, Kate Lawrence, Tom Hickman and Rachel Clement. “ A Tale of Disaster: Considering the Effects of Katrina with an Eye on Retailing." Eighth Triennial Academy of Marketing Science/American Collegiate Retailing Association Retailing Conference.
  Orlando. November 2006.
• Marshall, Kimball P., Michael M. Pearson and Donald Dozier, “A spreadsheet pricing model approach to teaching practical pricing concepts in the marketing classroom.” Presented at the 2003 Society for Marketing Advances National Conference in New Orleans and published as a summary brief in the conference proceedings. Winner of Best Paper in Marketing Education Tract Award.
• Marshall, Kimball P and Michael M. Pearson, “Pricing strategies over alternative distribution channels: A spreadsheet student assignment and classroom exercise.” Presented at the 2003 ACME Conference, (Association of Collegiate Marketing Educators - formerly the Southwestern Marketing Association), Houston, March 4-8, 2003. Winner of the O.C. Ferrel Teaching Contribution Award.
• Pearson, Michael M. and John Barnes, “Development of a computerized, random-generated in-basket for the retail classroom.” Paper presented at the Academy of Marketing Sciences/American Collegiate Retailing Association Seventh Triennial Retailing Conference in Columbus, Ohio in November, 2003, and published in the conference proceedings, Retailing 2003: Strategic Planning in Uncertain Times, Joel Evans (ed.), Hofstra University Press, pp. 215-219.
• Pearson, Michael M., and Lee Mundell, “Spreadsheet Modeling of Spatial Problems: A Classroom Exercise,” Decision Sciences Journal of Innovative Education , 2003.
• Pearson, Michael M. and Brenda Joyner, “Location and the Gestation Process of Retail Entrepreneurs.” Paper presented at the 2003 EIRASS 10 th Anniversary Conference in Portland, Oregon, August 1-10, 2003. Abstract published in conference proceedings.
• Pearson, Michael M. and Kimball P. Marshall, “Introducing Pricing as a Strategic Tool: A Spreadsheet ‘What-if' Model Approach for Marketing Students.” Paper presented at Academy of Marketing Science World Marketing Congress, Perth, Australia, June, 2003. Paper published in AMS WMC Proceedings.
• Pearson, Michael M., Nancy Merritt and William Redmond, “ Business Support of Government Intervention: Tire Dealers' Responses to Disposal Issues ” Atlantic Marketing Association, Savannah, GA., October 3, 2002, (Paper presented at conference and published in conference proceedings.)
• Pearson, Michael M. and John Barnes, “Retail Site Selection with AHP (Analytic Hierarchy Process): A Classroom Exercise,” 2002 European Association for Economic on Commercial Distribution (EAERCD) 7 th International Conference on Retailing and Commercial Distribution Teaching and Research Issues, Cheltenham, England, July 2002 (Presented and published in Conference Proceedings).
• Pearson, Michael M., Caroline Fisher and Marina Onken, “Management Practices in Successful and Non-successful Musical Groups,” EIRASS International Conference, Heidelberg, Germany, August 2002. (Paper presented and abstracted in conference proceedings.)
• Pearson, Michael M., and John Barnes, “Selecting Distribution Partners with AHP (Analytic Hierarchy Process): A Classroom Exercise,” Academy of Business Administration, Key West, Florida, April 17-22, 2002. (Paper presented at conference and published in conference proceedings.)
• Pearson, Michael M., and Lee Mundell, "Using the LOOKUP Command to Construct Spatial Models with Spreadsheets," Decision Sciences Institute, San Francisco, November 17-20, 2001.
  • Paper
  • Working Model
• Pearson, Michael M., "A spreadsheet-based plan-o-gram exercise for the retail classroom," Society for Marketing Advances, New Orleans, November 6-10, 2001.
  • Abstract
  • Working Model
• Pearson, Michael M., and Lee Mundell, "A Spreadsheet-Based Shopping Center Layout Model for the Classroom," Academy of Marketing Science Tenth Annual World Marketing Congress, Cardiff, Wales, June 28 - July 1, 2001. Shopping Center Layout Handout
• Pearson, Michael M., and Lee Mundell, "A Spreadsheet-Based Shopping Center Model for the Classroom," Academy of Marketing Science 10th Triennial World Marketing Congress, Cardiff Wales, June 27-July 1, 2001.
• Pearson, Michael M. and Brenda Joyner, "The Place of Location in the Gestation Stage for Retail Entrepreneurs," The Hawaii Conference of Business, Honolulu, June 14-17, 2001.
• Pearson, Michael M., and Lee Mundell, "The Evolution of Spreadsheet-based Shopping Center Layout Models for the Retail Classroom," American Collegiate Retailing Association 2001 Winter Conference, New York City, January 2001.
  • Working Models
  • American Collegiate Retailing Association 2001 Winter Conference paper, New York City, January 2001. ("The Evolution of Spreadsheet-based Shopping Center Layout Models for the Retail Classroom")
• Pearson, Michael M., and Brenda Joyner, "Information Needs of Retail and Service Entrepreneurs: Empirical Finding, from Louisiana," EIRASS Conference, Sintra, Portugal, July 7-10, 2000.
• Pearson, Michael M., Caroline Fisher and John Barnes, "Weekday/Weekend and Days-of-the-Week Shoppers: An Analysis of Demographics, Shopping Behavior and Distance Traveled," 10th Annual International conference in the Distributive Trades, EAERCD, Stirling, Scotland, August 1999.